BULK EMAIL SENDING SERVICE FREE

You’ll also risk your reputation as a marketer and your relationship with ISPs. We generally don’t recommend bulk emails as the core strategy of your marketing campaign, as doing so can distance your audience and lose out on subscribers and revenue. While bulk email campaigns might be an efficient way to send out a single, important announcement, they have one serious shortcoming: the lack of providing a personal connection with your audience. Personalized trigger campaigns are twice as effective as non-personalized trigger campaigns. If your bounce rate is over two percent, take steps to implement some damage control immediately. Why? Bulk email is more frequently abused by spammers, and very high bounce rates may mean that your emails are getting blocked by ISPs. Watch your bounce rates with bulk email campaigns: high bounce rates can result in poor deliverability, but more importantly poor engagement. With a private bulk SMTP server, you have to do it yourself through another service such as Google Analytics. ESPs like Campaign Monitor will track this for you automatically. Therefore, use email analytics to see how well they’re performing. But that place should be dictated by performance. Traditional analytics such as open, click-through, and unsubscribe rates.īulk email campaigns have their place. The best way to measure the effects of your bulk email campaign is through two means: 1. They’re not designed for it, you’ll almost certainly trigger spam alerts, and your ISP (e.g. On a related note, you should never use a regular SMTP server (like Gmail) to send out bulk marketing emails. The flip side is that you must feel very confident in your ability to manage and configure a server, and if you’re operating outside of those email best practices that ESPs live by, you likely won’t see any results from your huge time investment.

BULK EMAIL SENDING SERVICE FREE

There’s lots of flexibility, as you can send any message you want at any time, free of any restrictions an ESP may impose. You must design your own emails, configure a system to send campaigns, and these services offer no support-you’re entirely on your own. This option is essentially an ESP stripped to its core functions. And with Campaign Monitor, creating an unforgettable email only takes you minutes, with easy-to-use tools and features.Ĭonversely, a bulk SMTP server offers fewer features, but puts more control into the hands of an engineer (yes, we say engineer because this is an extremely complicated system). They’re excellent for marketers of any background and skill level. Good ESPs have the infrastructure to support marketers from email creation through conversion and analysis.

As a primer, if you aren’t familiar with what an SMTP server is, it’s probably not a good idea to head down that path.Īn email service provider (ESP), such as Campaign Monitor, gives you tools and a platform to create and send emails. Marketers have two options for sending out bulk emails: email service providers and bulk SMTP servers. Sending bulk emails: providers versus servers

Bulk email sending service